All Roads Lead to...Medica

Tue 21 Nov 2017 09:42:00 AM EET

Serres goes to Medica 2017

As it is already a long tradition, also this year the Serres team was part of the over 125.000 visitors from more than 130 countries at Medica in Düsseldorf from the 13th to the 16th of November. As every year, Medica presented a great chance to get updated regarding the latest industry trends being able to see over 5.000 exhibitors from all over the world and of course meeting Serres distributors.

Digitalization and dematerialization were among the leading topics

In order to ensure continuously growing sales results, economic feasibility and easy usage of medical technology devices are of highest importance. The medical expert expects to have relevant information in regard to patient care ready at all times, in an easy way and independently from the location. Thus, mobile computing programs and their apps usable on smartphone or tablets are of highest need and interest among users. When it comes to dematerialization, current trends show that due to an increasing number of systems, devices and products, innovation is clearly based more on software solutions and not as much on hardware anymore. An improved user experience and easiness of use is additionally achieved by delivering more compact and lighter equipment, still ensuring the same level of performance.

More information can be found from the official Medica press release.

Besides meeting over 20 Serres distributors, exchanging market updates and developing strategic plans for 2018, Serres also had this year again the pleasure of hosting the traditional Serres – Medica Distributor Dinner. This year´s location was at the Lido Hafen, overlooking the beautiful scenery of the industrial harbor of Düsseldorf. It was an evening full of meeting old friends, catching up and enjoying a wonderful dinner together. Thank you for joining us!

Medica, we´ll be back in 2018!