Serres hosts 2018 global distributor meeting in Zürich

The annual Serres Distributor Meeting, held on 23 May in Zürich, attracted 54 participants from 23 countries. The event opened with a welcome speech by Juha Silvennoinen, CEO of Serres Oy. In his opening speech, Mr. Silvennoinen underlined that Serres relies on exclusive distributorships and the distributor channel is an integral element to business growth. 

“Distributors are the core driver behind the growth we have experienced again this past year and nearly two decades in a row, which tells a story about high customer loyalty. Our commercial success is entirely dependent on the effectiveness and the coverage of our distributor channel, “says Juha Silvennoinen, CEO, Serres Oy. 

The program continued with the sales review of the Serres fluid collection and disposal solutions that are sold in more than 50 countries. Past year, Serres expanded its global reach with an addition of two new distributors in Chile and Malaysia. During the event, Serres also shared progress of its brand and marketing platform development, provided updates on new products developments and hosted two panel discussions on how to find new growth around suction and how to harness the full potential of the Serres Nemo fluid disposal solution. The program highlights included best practices and market presentations by Serres distributors from Switzerland, Spain, Chile and Thailand. 

Serres recognizes outstanding channel achievements in sales 

During its 2018 Distributor Meeting, Serres recognized Sakon Phasukyued of Medica Company Limited, Thailand for outstanding achievements in sales. 

“The winner of this year’s Sales Excellence Award, Mr. Phasukyued, has demonstrated high commitment and results by leveraging our total solution from suction to disposal to enter Siriraj hospital which marks the largest and most significant hospital in the entire South-East Asia. Thanks to Mr. Phasukyued, we have experienced tremendous growth in the relatively new market,” says Juha Silvennoinen, CEO, Serres Oy. 

The annual Serres Distributor Meeting enables executives from Serres distributor organizations to receive updates on Serres strategy, new products and sales & marketing opportunities as well as network with Serres employees and peers across markets.

Mari Makkonen
Marketing Manager
Serres Oy
+358 504 422 343

About Serres

Serres is the progressive leader in smart fluid management solutions around suction. Its suction bag systems and fluid waste disposal equipment promote safer, smarter and more cost-efficient fluid waste management in hospitals. Supporting over 40 000 operations a day, the Serres medical suction system helps healthcare professionals around the world focus where it matters. For more information, visit